Performance Marketing Course in Delhi
Learn data-driven digital advertising with hands-on training in Google Ads, Meta Ads, and analytics tools to create high-converting campaigns. Use AI-powered strategies to optimize performance and generate measurable business results with a job-oriented course in Delhi.
About Performance Marketing Course
Performance marketing is a results-driven digital marketing strategy where businesses pay for measurable outcomes such as clicks, leads, conversions, or sales. It focuses on running targeted advertising campaigns and optimizing them using data, analytics, and performance metrics.
What You Will Learn In This Course?
Digital Advertising Fundamentals
Understand how performance marketing works and how businesses run paid campaigns.
Google Ads Campaign Management
Create and manage search, display, and video advertising campaigns effectively.
Social Media Advertising Strategies
Run targeted paid campaigns on platforms like Facebook and Instagram.
Audience Targeting Techniques
Identify and target the right audience using demographics, interests, and behavior.
Conversion Tracking Setup
Track leads, conversions, and campaign performance using analytics tools.
Ad Copy and Creative Optimization
Create effective ad copies and visuals that improve campaign performance.
Campaign Performance Analysis
Analyze campaign data and optimize ads for better return on investment.
Real Advertising Campaign Projects
Work on practical ad campaigns to gain real performance marketing experience.
Course Duration & Mode
Duration
3 months
Mode
Offline & Online
Batch
Weekday & Weekend
Practical Sessions Included
Performance Marketing Course Curriculum
- What is Performance Marketing?
- Branding vs Performance
- Marketing funnel (TOFU, MOFU, BOFU)
- Lead vs Sales campaigns
- Google Ads account setup
- Keyword research for ads
- Search Ads campaign creation
- Display Ads basics
- Bidding strategies
- Ads Manager setup
- Audience targeting
- Campaign objectives
- Lead generation ads
- Creative strategy
- High-converting landing page structure
- Headlines & CTA
- Form optimization
- Conversion improvement
- Google Tag Manager basics
- Conversion tracking setup
- Pixel (Meta) setup
- Data analysis
- Daily budget planning
- CPC, CPA, ROAS
- Smart bidding vs manual
- Awareness → Consideration → Conversion
- Retargeting campaigns
- Lead nurturing
- Ad copy testing
- Creative testing
- Landing page testing
- Scaling campaigns
- High-ticket lead generation
- Local business ads
- E-commerce ads basics
- Client acquisition
- Pricing strategy
- Reporting & communication
- Run real ad campaigns
- Budget handling
- Lead generation practice
Project Based Practical Training
At VSIT, students gain hands-on experience with real-world performance marketing campaigns, learning to plan, run, and optimize ads for measurable business results. Our project-based training in Delhi ensures learners become job-ready and confident in digital marketing roles.
- Google Ads Campaigns – Create and optimize search, display, and video ads for real businesses.
- Social Media Advertising – Run campaigns on platforms like Facebook, Instagram, and LinkedIn.
- SEO & SEM Integration – Combine organic and paid strategies to boost website traffic.
- Email Marketing Campaigns – Design, send, and track email campaigns for engagement and conversions.
- Portfolio Project for Placement – Execute end-to-end campaigns to showcase skills for job interviews.
What Makes Performance Marketing Course Important?
A Performance Marketing course at VSIT equips students with skills to run data-driven campaigns, optimize ad spend, and achieve measurable business results. This training in Delhi ensures learners gain practical knowledge for real-world digital marketing roles.
- Drives Measurable Results – Learn to create campaigns that deliver clear, trackable business outcomes.
- Data-Driven Decision Making – Use analytics to optimize ads and improve campaign performance effectively.
- High Demand Skill – Businesses actively seek professionals who can manage and optimize paid campaigns.
- Multi-Platform Expertise – Gain hands-on experience with Google Ads, Facebook, Instagram, LinkedIn, and YouTube.
- Practical Hands-On Training – Work on live projects and real campaigns for better learning.
Who Should Join This Course?
This course is suitable for individuals who want to build careers in digital advertising and marketing analytics.
What Jobs Can You Get After Performance Marketing Course?
After completing a Performance Marketing course at VSIT, students are prepared for various digital marketing roles where they can plan, run, and optimize campaigns for businesses in Delhi and across India. The practical, project-based training ensures learners are job-ready from day one.
Performance Marketing Executive
Digital Marketing Specialist
Marketing Analyst
Social Media Ads Manager
SEO & SEM Executive
Email Marketing Specialist
Why Choose VSIT?
Learn from experienced mentors who provide practical guidance and industry insights.
Get personalized attention and better understanding through small group training sessions.
Build real skills with hands-on training focused on industry requirements effectively.
Prepare confidently for interviews with guidance, practice, and expert tips
Learn at your own pace with classes available on weekdays and weekends.
Earn industry-recognized certification that validates your skills and enhances your resume.
Frequently Asked Questions
Students learn advertising platforms such as Google Ads and social media advertising tools.
Yes, businesses increasingly rely on paid advertising, making this skill highly valuable.
Students learn campaign creation, audience targeting, ad optimization, and performance analysis.
Yes, the course starts with fundamentals and gradually covers advanced advertising strategies.
Yes, practical training includes creating and managing real advertising campaigns.